Dada Olusegun, born on August 14, 1988, in Ikorodu, Lagos State, is a Nigerian digital communications strategist, political media operative, social media advocate, and Special Assistant to President Bola Tinubu on Social Media.
Known widely as DO, he is the Convener of the PBAT Media Centre, President Tinubu’s primary digital communications hub, and one of the most influential behind-the-scenes figures in how the Nigerian presidency manages its online narrative. He got involved in Nigeria’s digital political space at the age of 25, and more than a decade later, he sits at the table of presidential communications, a trajectory that is as unlikely as it is instructive.
Dada Olusegun Profile
| Name | Dada Olusegun |
| Real Name | Dada Olusegun |
| Date of Birth | August 14, 1988 |
| State of Origin | Lagos state |
| Tribe | Yoruba |
| Nationality | Nigerian |
| Occupation | Social media advocate, and Special Assistant to President Bola Tinubu |
| Religion | Christianity |
| Marital Status | Married |
| Net Worth | $200,000 |
| Copied from | content101.com |
Educational Background
Dada Olusegun attended Awori Ajeromi Grammar School in Lagos for his secondary education before proceeding to Ladoke Akintola University of Technology in Ogbomosho, Oyo State, where he obtained his undergraduate degree. He later pursued a degree in Peace Studies and Conflict Resolution, reflecting an intellectual interest in governance and political stability that runs alongside his practical career in digital communications.
Career
Dada Olusegun began his public profile as one of Nigeria’s early political voices on X, formerly Twitter, in 2013 at a time when Nigeria’s digital space was beginning to reshape how political conversations happened in the country. He grew steadily into one of the most recognisable digital advocates for progressive governance, building a following and a reputation for consistent, articulate online engagement on national issues. He also served as Head of Digital Communications at the Federal Ministry of Power, Works, and Housing in Abuja, and founded Elegua Digital Co., a Lagos-based digital media startup. He is also the publisher of LagosJournal.ng.
His most consequential career move came with his appointment as Special Assistant to President Tinubu on Social Media and his emergence as Convener of the PBAT Media Centre, a platform that coordinates digital messaging across the Tinubu administration’s online supporters and media allies.
The Centre has become one of the most active and most watched political digital operations in Nigeria, and Dada Olusegun’s management of it has placed him among the country’s most powerful media operatives.
Controversies
Dada Olusegun’s most talked-about controversy is the sharp ideological pivot his appointment represents. In his earlier years as a digital advocate, he was closely associated with calls for progressive, accountable governance and was seen as part of the same civic digital culture that later produced the Obidient Movement and various anti-establishment online communities.
His transition into the inner communications circle of the Tinubu presidency drew significant public comment, with many former online contemporaries questioning whether the values he had championed publicly had survived the journey to the presidential villa.
He has addressed such criticism by framing his work as contributing to good governance from within rather than criticising from outside, though the debate about his political evolution continues in Nigerian digital spaces.
His role managing the PBAT Media Centre has also attracted criticism from opposition supporters and civil society voices who describe the Centre’s output as propaganda infrastructure rather than genuine public communications. The Centre has been accused of coordinating online harassment of critics of the Tinubu administration, a charge that Dada Olusegun and the Centre’s associates have consistently denied.
Dada Olusegun Social Media Handle
https://www.instagram.com/do.lusegun?igsh=eHY5OGM2eWZjZmgz
Personal Life
Dada Olusegun was born on August 14, 1988, in Ikorodu, Lagos State, making him 37 years old. He is married to Abike, whom he has described publicly with warm affection across his social media.
He is a proud son of Ikorodu and remains connected to his Lagos roots even as his professional life has shifted to Abuja. Outside of work, he is known among his peers as a generous and emotionally intelligent individual whose personal warmth is frequently cited by those who have worked closely with him.
Dada Olusegun Net Worth
Dada Olusegun’s net worth is estimated to be around $200,000.